You probably have some great stories of success, some superb references and numerous fantastic presentations. But it may not be clear that your sales team makes full use of the investment that has been made in these assets.

Part of the challenge is that sales people may not know the optimum materials to use for every stage of each opportunity in different industries, and with the different solutions they are selling. The single most important characteristic of a solution to these problems is that it must be very quick and very easy to get what is needed, when it’s needed.

MySalesApp for Marketing

MySalesApp for Marketing helps deliver targeted assets to the sales team in the context of industry, solution type, sales stage, and sales role. The sales team can then consistently promote all of your company’s unique value to all of your prospects – all the time.

Execute

The marketing team labors long and hard to create and deliver important programs and information to the field. Unless the sales team know when and how to use these assets, their impact is lost. Often sales people use a small subset of all of the materials that are relevant and available to them.

Imagine a tool in the hands of the customer facing team that provides the best stories, the best references, the best whitepapers, etc for each different opportunity. This is the reality of MySalesApp.

Knowledge

How do we better help the sales team know what materials to use with each opportunity? How can we you make sure that they all have the most relevant up to date marketing assets? How do you make sure that even the newest team members can deliver our message?

With MySalesApp, everyone has, at their fingertips, the huge investment that comprises your marketing portfolio. Ensuring your brand is promoted consistently, and your differentiated value is sold effectively.

Collaborate

When customers hear consistent and relevant messages from multiple people on a sales team, credibility is developed and the brand is enhanced. Multiple contacts creates multiple opportunities for inconsistency which can lead to sales risk. So what should you do?

Making it easy for people who work together to quickly access a consistent repository of marketing assets in context of industry, geography, solution type, sales group, or even marketing promotion is one way that MySalesApp adds to the impact of the marketing team.

Manage

There are many formats with which to provide materials to the sales team. But how do you know what is being used, and if the information is being used at the right time with the relevant customers?
How do you organize your marketing materials to make sure they are being used and the investment made to create them is giving you a payback?

MySalesApp serves marketing content to sales people at the right time in the right context, every time.

MySalesApp can help transform the performance of your sales organization. To get started now, contact us.

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